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Del negocio a la compañía profesionalizada

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A veces ni los años que llevas trabajando en tu negocio, ni que seas de la segunda generación, te permiten nombrarla Compañía.  Ni siquiera contando el número de empleados, que no son pocos, te atreves a llamarle Organización. Y mientras reflexionas en cómo convertirlo en una compañía y asegurar su futuro, sigues trabajando sin descanso en tu taller o comercio…

El reto de cómo convertir un negocio con años de andadura en una compañía profesionalizada preparada para el crecimiento es muy común pero sin embargo es complejo, porque son muchos los años trabajando de una determinada manera y muy arraigada la tipología de relaciones internas que se han creado…

¿Y cómo vas a ayudarme?’, me decía el dueño, después de haber saltado por infinidad de temas abiertos sin cerrar, casi sin respirar: ‘¿de dónde saco yo el tiempo?’, ‘pero si estoy todo el día pegado al teléfono’, ‘es que todas las decisiones pasan por mi’ …

Ante aquella exposición difusa, había que definir antes de nada los puntos clave dónde se percibía una debilidad y preguntarnos juntos cómo podíamos resolverlo.  En su caso, eran los 5 puntos siguientes, seguro que muchos de ellos son comunes en otros negocios de ese tipo.

1º Definir las prioridades de la empresa en las que enfocarse y concretarlas en un plan de acción, exigiéndole un nivel de excelencia y consolidación antes de incorporar otras oportunidades. Como es imprescindible mantener la flexibilidad, en caso que se detectase una oportunidad, habría que evaluarla en función del beneficio potencial, su riesgo y la consistencia con la estrategia de crecimiento antes de añadirla.

Consolidar el equipo de trabajo adecuado: esto requiere tiempo y mano izquierda, porque en la mayoría de negocios de este tipo se han generalizado una serie de hábitos y habrá cierta resistencia al cambio. Por ello, es necesario involucrar al equipo, y asignar responsabilidades para que cada persona sepa qué se espera de ella. Más tarde, habrá que ir adecuando los salarios a esas responsabilidades y motivar a la consecución de las metas de crecimiento, incorporando incentivos al equipo.

Dejar de ser el único eje sobre el cual pivota la empresa: si todo pasa por una persona, por un lado, no tendrá tiempo para dirigir y coordinar porque está ejecutando y por otro, los demás evitarán tomar decisiones, algunas de las cuales son intrínsecas al puesto. ¡El empresario tiene que convertirse en un CEO! Algunas acciones que deberían tomarse:  

a.       Delegar algunas funciones y formar a las personas de confianza, y dedicarles tiempo para que cojan seguridad en sus nuevos roles.                  

b.     Mejorar la gestión del tiempo del empresario y definir los momentos concretos para atender al equipo, y sobre todo, ¡respetarlos!.

c.       Informar al equipo periódicamente sobre la evolución de la empresa y que tengan claras las prioridades.

4º  Profesionalización de la empresa, clave para llegar a ser una compañía: existen temas básicos que hay  que formalizar como salarios, reuniones, funciones y responsabilidades. También hay que separar las relaciones familiares: tiene que ser percibido que por encima de amigos y familiares están los objetivos de la empresa. Y por último, no olvidar que el  empresario debe convertirse en referente del cambio.

5º Siempre existe un tema que es el talón de Aquiles de la empresa. En muchos negocios, suele ser el tema financiero. Hay que tener este tema muy controlado, y si no se domina, es recomendable contratar la ayuda de un especialista, que evitará muchos problemas.

En definitiva, no pasa nada en quedarse en taller o negocio o comercio, es una opción respetable y garantiza un nivel de seguridad. El problema es querer ir más allá y no estar dispuesto o preparado para realizar las acciones que conlleva y quedarse en tierra de nadie. Como dijo alguien:      “hazlo o no lo hagas, pero no fracases intentándolo”

MI EXPERIENCIA EN 3 LINEAS:

EL RETO:     La dificultad de conseguir que el empresario tuviera tiempo para dedicarle al proyecto. Aunque él tenía muy claro que quería desarrollar el negocio, no sabía cómo ganarle tiempo al tiempo para empezar.

EL LOGRO:    Conseguir hacerle reflexionar sobre cómo solamente después de priorizar algunos temas, podría lanzarse y llegar a más.

EL APRENDIZAJE:   Gestionar las expectativas, la comunicación efectiva y construir relaciones interpersonales sanas son temas fundamentales para el éxito de este tipo de proyectos.

 

Cristina García-Masachs  -  CEO Softlanding

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9 comentarios

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Eric Jones - P I Kt
Cool website! My name’s Eric, and I just found your site - softlanding.es - while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool. But if you don’t mind me asking – after someone like me stumbles across softlanding.es, what usually happens? Is your site generating leads for your business? I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace. Not good. Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.” You can – Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site. CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better! That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation. Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship. Wouldn’t that be cool? CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
29/11/2022 23:45
Eric Jones - Kkau d
Hello, my name’s Eric and I just ran across your website at softlanding.es... I found it after a quick search, so your SEO’s working out… Content looks pretty good… One thing’s missing though… A QUICK, EASY way to connect with you NOW. Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever. I have the solution: Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to TALK with them - literally while they’re still on the web looking at your site. CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works and even give it a try… it could be huge for your business. Plus, now that you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation pronto… which is so powerful, because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later. The new text messaging feature lets you follow up regularly with new offers, content links, even just follow up notes to build a relationship. Everything I’ve just described is extremely simple to implement, cost-effective, and profitable. CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business, potentially converting up to 100X more eyeballs into leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
28/11/2022 03:53
Eric Jones - Ns Am lffwt
Hi, my name is Eric and I’m betting you’d like your website softlanding.es to generate more leads. Here’s how: Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at softlanding.es. Talk With Web Visitor – CLICK HERE http://boostleadgeneration.com for a live demo now. And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way. If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship. CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today! Try Talk With Web Visitor and get more leads now. Eric PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them! Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
25/11/2022 04:01
Eric Jones - Upfq yq
Hi, my name is Eric and I’m betting you’d like your website softlanding.es to generate more leads. Here’s how: Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at softlanding.es. Talk With Web Visitor – CLICK HERE https://boostleadgeneration.com for a live demo now. And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way. If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship. CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today! Try Talk With Web Visitor and get more leads now. Eric PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them! Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
24/11/2022 09:13
Eric Jones - Bq hg Pu
Good day, My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations What for? Part of my job is to check out websites and the work you’ve done with softlanding.es definitely stands out. It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality. There is, however, a catch… more accurately, a question… So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know? More importantly, how do you make a connection with that person? Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind. Here’s a way to create INSTANT engagement that you may not have known about… Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out softlanding.es. CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.) Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship. Everything I’ve just described is simple, easy, and effective. CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
20/11/2022 00:23
Eric Jones - Yntf dujkt
My name’s Eric and I just found your site softlanding.es. It’s got a lot going for it, but here’s an idea to make it even MORE effective. Talk With Web Visitor – CLICK HERE https://boostleadgeneration.com for a live demo now. Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site. And once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation… and if they don’t take you up on your offer then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship. CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today! Eric PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them. Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
18/11/2022 14:24
Eric Jones - Z E E Ttdfo
Good day, My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations What for? Part of my job is to check out websites and the work you’ve done with softlanding.es definitely stands out. It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality. There is, however, a catch… more accurately, a question… So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know? More importantly, how do you make a connection with that person? Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind. Here’s a way to create INSTANT engagement that you may not have known about… Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out softlanding.es. CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.) Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship. Everything I’ve just described is simple, easy, and effective. CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
9/11/2022 01:57
Eric Jones - Gh Mwzjr Dp
Good day, My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations What for? Part of my job is to check out websites and the work you’ve done with softlanding.es definitely stands out. It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality. There is, however, a catch… more accurately, a question… So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know? More importantly, how do you make a connection with that person? Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind. Here’s a way to create INSTANT engagement that you may not have known about… Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out softlanding.es. CLICK HERE https://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.) Plus then, even if you don’t close a deal right away, you can connect later on with text messages for new offers, content links, even just follow up notes to build a relationship. Everything I’ve just described is simple, easy, and effective. CLICK HERE https://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE https://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
5/11/2022 06:51
Eric Jones - B Gomzdschaa
Cool website! My name’s Eric, and I just found your site - softlanding.es - while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool. But if you don’t mind me asking – after someone like me stumbles across softlanding.es, what usually happens? Is your site generating leads for your business? I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace. Not good. Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.” You can – Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site. CLICK HERE http://boostleadgeneration.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better! That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation. Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship. Wouldn’t that be cool? CLICK HERE http://boostleadgeneration.com to discover what Talk With Web Visitor can do for your business. You could be converting up to 100X more leads today! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling. You have customers waiting to talk with you right now… don’t keep them waiting. CLICK HERE http://boostleadgeneration.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://boostleadgeneration.com/unsubscribe.aspx?d=softlanding.es
1/11/2022 19:55










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